Post by account_disabled on Nov 23, 2023 2:15:22 GMT -5
As mentioned in this article , the first aspect to take into consideration when creating a marketing campaign is the definition of an advertising objective . And it's the first element to choose when building a campaign from Facebook's Ads Manager tool. The social network will let you choose a single objective per campaign, valid for all ad groups and single ads within it. The choice can fall between three categories: notoriety, consideration and conversion : Notoriety: Brand awareness Coverage Consideration: Traffic Interaction Installing the app Viewing the video Lead generation Messages Conversion: Conversions Sale of catalog products Visits to the store Notoriety It will allow you to show your ads to the people who are most likely to remember them .
Brand awareness - In this case, Facebook will show your ad to your users to increase recall , based Phone Number List on statistical data derived from information, such as how a person relates to similar brands, the pages or elements that she likes them and who she follows. Reach - When you set this goal, Facebook shows your message to the widest possible audience , depending on the targeting and budget you choose. Facebook will tend to show the message to make the cost per thousand efficient, i.e. the cost per thousand impressions. If the Ads Management tool is used, you will be able to define a frequency limit , how often a user can see the advert. This way you can be sure not to show your advertisement too many times to the same users, annoying them and having a negative effect on your advertisement.
Based on your needs and your specific objective, you can set different calls to action for your users to click, from the more generic "Call now" or "Contact us" to the more specific "Request a quote" or "See the menu". Consideration These goals make your users think about your company and look for more information about it. In these cases, your objective should be tied to the action you want people to take when they see your ad. Traffic - Objective designed to send people back to your website (on or off Facebook), your app, or start a conversation on Messenger. Interaction - Facebook will show your ad to users with the highest probability of interacting with it . You will be able to highlight a post, promote the entire company page, asking those who see your advertisement to like it, or promote an event, encouraging the public to participate. App Install - In this case, the goal of your ad will be to increase the number of people who install your application or optimize for actions in the app .
Brand awareness - In this case, Facebook will show your ad to your users to increase recall , based Phone Number List on statistical data derived from information, such as how a person relates to similar brands, the pages or elements that she likes them and who she follows. Reach - When you set this goal, Facebook shows your message to the widest possible audience , depending on the targeting and budget you choose. Facebook will tend to show the message to make the cost per thousand efficient, i.e. the cost per thousand impressions. If the Ads Management tool is used, you will be able to define a frequency limit , how often a user can see the advert. This way you can be sure not to show your advertisement too many times to the same users, annoying them and having a negative effect on your advertisement.
Based on your needs and your specific objective, you can set different calls to action for your users to click, from the more generic "Call now" or "Contact us" to the more specific "Request a quote" or "See the menu". Consideration These goals make your users think about your company and look for more information about it. In these cases, your objective should be tied to the action you want people to take when they see your ad. Traffic - Objective designed to send people back to your website (on or off Facebook), your app, or start a conversation on Messenger. Interaction - Facebook will show your ad to users with the highest probability of interacting with it . You will be able to highlight a post, promote the entire company page, asking those who see your advertisement to like it, or promote an event, encouraging the public to participate. App Install - In this case, the goal of your ad will be to increase the number of people who install your application or optimize for actions in the app .