Post by account_disabled on Dec 19, 2023 4:48:24 GMT -5
How to plan a company blog step by step? Now let's look at the most important aspects. Define your target group Who do you want to target with your content? Think carefully about who the recipient is, what are their real interests and needs that you can respond to with subsequent entries. Understanding this is crucial to be able to define the value that your company blog should offer. If you run a business where you meet customers every day and have a chance to talk to them, perhaps defining who they are will not be a problem for you.
Otherwise, your website Phone Number Data statistics (which you can view in Google Analytics) will be the main source of information about who your average visitor is. Think about what you want to write about Once you know what your goal is and who your audience is, it will be a little easier to answer the question of what you want to write about. What to blog about? Remember, however, at every stage of working on your blog, you must think about your reader. Here's what your entries might be about: current events in the company, your company's success story, new product or service, answers to questions asked by customers, e.g. on social media, topics developing issues based on the most frequently searched keywords in Google regarding your field,
Unclear or controversial facts from your industry, inspiration you found in a book by an authority in your industry (hey, it can be your book too, you can promote it!), detailed guides, analysis of the latest reports, reports, lists, predictions for the future. Create a content plan The next step will be to create a detailed content plan, or in Polish, an editorial plan. For some companies, content planning doesn't actually happen. Content ideas are invented on the fly and turned into blog posts in a completely random way. Don't let randomness affect your business on any level!
Otherwise, your website Phone Number Data statistics (which you can view in Google Analytics) will be the main source of information about who your average visitor is. Think about what you want to write about Once you know what your goal is and who your audience is, it will be a little easier to answer the question of what you want to write about. What to blog about? Remember, however, at every stage of working on your blog, you must think about your reader. Here's what your entries might be about: current events in the company, your company's success story, new product or service, answers to questions asked by customers, e.g. on social media, topics developing issues based on the most frequently searched keywords in Google regarding your field,
Unclear or controversial facts from your industry, inspiration you found in a book by an authority in your industry (hey, it can be your book too, you can promote it!), detailed guides, analysis of the latest reports, reports, lists, predictions for the future. Create a content plan The next step will be to create a detailed content plan, or in Polish, an editorial plan. For some companies, content planning doesn't actually happen. Content ideas are invented on the fly and turned into blog posts in a completely random way. Don't let randomness affect your business on any level!