Post by account_disabled on Dec 20, 2023 3:32:24 GMT -5
About 14 days ago, I and other colleagues received an invitation to the Sklik Expert Forum 2017, and none of us knew what to expect from the event. There was no mention of the forum anywhere. In the end, the first SEF in the history of Seznam pleasantly surprised us, and if you are interested in behind-the-scenes information and recommendations for advertising in Sklik, read on. Results of ETA advertisements - Jiří Bross ETY has had 100% coverage in both ad networks since May. However, be careful that the second heading may not appear in the content network at all, and the content of the headings is also adapted to display in the search. So sometimes the information may not make sense.
Sklik specialists have B2B Email List proven to use: Numerical data in captions. Call to action - 10% better results. Way in classifieds - 5% better results. Competitive advantage in the headline. And if you have short versions of advertisements in your accounts, you can use a converter to create an ETA , which offers the interface of Sklik, Excel or AdWords Editor directly and import directly into Sklik. The date of turning off STA (Standard Text Ads) is not yet certain, but Sklik plans to end them in the summer or fall of this year. Implementation of the Sklik retargeting code outside your own website - Jakub Loula Firmy.cz - the easiest way to expand your audience. Sauto.cz – the code can be inserted into the iframe banner or into the product feed in the exclusive tab.
Stream - we can embed in the video only if the client is in the content of the show, such as Product Placement or directly acts in it. PR article – novinky.cz, prozeny.cz, sport.cz, super.cz, etc. Kupi.cz – can only be used in the case of the paid version for shop flyers. image Advanced filters and effective campaign optimization - Marek Adamec By ranking keywords according to position and performance, we can increase CPC or redesign ads for the most effective keywords. image According to the lost impressions - the share of impressions < 96% and at the same time > 0 shows low relevance, which we can increase by adjusting ads and excluding irrelevant search queries. Furthermore, we can filter KW with low quality - position < 3 and at the same time quality < 5 and in case of good performance adjust the max.
Sklik specialists have B2B Email List proven to use: Numerical data in captions. Call to action - 10% better results. Way in classifieds - 5% better results. Competitive advantage in the headline. And if you have short versions of advertisements in your accounts, you can use a converter to create an ETA , which offers the interface of Sklik, Excel or AdWords Editor directly and import directly into Sklik. The date of turning off STA (Standard Text Ads) is not yet certain, but Sklik plans to end them in the summer or fall of this year. Implementation of the Sklik retargeting code outside your own website - Jakub Loula Firmy.cz - the easiest way to expand your audience. Sauto.cz – the code can be inserted into the iframe banner or into the product feed in the exclusive tab.
Stream - we can embed in the video only if the client is in the content of the show, such as Product Placement or directly acts in it. PR article – novinky.cz, prozeny.cz, sport.cz, super.cz, etc. Kupi.cz – can only be used in the case of the paid version for shop flyers. image Advanced filters and effective campaign optimization - Marek Adamec By ranking keywords according to position and performance, we can increase CPC or redesign ads for the most effective keywords. image According to the lost impressions - the share of impressions < 96% and at the same time > 0 shows low relevance, which we can increase by adjusting ads and excluding irrelevant search queries. Furthermore, we can filter KW with low quality - position < 3 and at the same time quality < 5 and in case of good performance adjust the max.