Post by account_disabled on Dec 20, 2023 4:29:00 GMT -5
This year's Shop Camp, like every year, offered great speakers, food and an absolutely excellent atmosphere. Compared to previous years, we saw a lot of new names, but there were also regulars that couldn't be missed this year either. A pleasant change was the addition of a new hall. A total of 22 speakers spoke. See which lectures we liked the most. Tomáš Braverman - trends in e-commerce 2016 Tomáš opened the Shop Camp in the main hall again this year and talked about trends in e-commerce in 2016.
In e-commerce in the first six C Level Executive List months of this year, a turnover of 41 billion was recorded , surpassing the turnover of the whole of last year (35 billion ). Based on a thorough analysis, they came to the fact that demand is growing the most in the Erotica section (35%) and in second place (a bit more boring) are Fashion and Hobby (both 28%). Another very interesting piece of information that was revealed during the presentation was the fact that the number of e-shops in the Czech Republic is gradually decreasing. image Even our Twitter knows it! We keep making sure that mobile is the device of the future. Heureka traffic from mobile phones is 36% on the Czech e-shop and slightly higher on the Slovak e-shop, exactly 43%.
However, mobile still has a lower conversion rate than desktop. Pavel Ungr – How to Unlearn how to run websites without SEO control A classic in a classic role, namely as a lecturer and SEO defender. One of the few lectures that you almost couldn't get to because it was full. SEO specialists are not superheroes , says Pavel. And he continues the presentation , which is packed with 20 steps you should not forget when starting a website. All of them are very interesting and critical, and here are the ones that stuck out the most: Never change the URL. And if you're changing, try to redirect them all to the new via 301. Watch out for duplicates Optimize images too – if you're trying to sell through images, don't forget to change the naming. 123456.jpg is wrong! Honza Kvasnička – Innovations and news on Czech and foreign e-shops Honzo's insights are among the best things we could hear this year.
In e-commerce in the first six C Level Executive List months of this year, a turnover of 41 billion was recorded , surpassing the turnover of the whole of last year (35 billion ). Based on a thorough analysis, they came to the fact that demand is growing the most in the Erotica section (35%) and in second place (a bit more boring) are Fashion and Hobby (both 28%). Another very interesting piece of information that was revealed during the presentation was the fact that the number of e-shops in the Czech Republic is gradually decreasing. image Even our Twitter knows it! We keep making sure that mobile is the device of the future. Heureka traffic from mobile phones is 36% on the Czech e-shop and slightly higher on the Slovak e-shop, exactly 43%.
However, mobile still has a lower conversion rate than desktop. Pavel Ungr – How to Unlearn how to run websites without SEO control A classic in a classic role, namely as a lecturer and SEO defender. One of the few lectures that you almost couldn't get to because it was full. SEO specialists are not superheroes , says Pavel. And he continues the presentation , which is packed with 20 steps you should not forget when starting a website. All of them are very interesting and critical, and here are the ones that stuck out the most: Never change the URL. And if you're changing, try to redirect them all to the new via 301. Watch out for duplicates Optimize images too – if you're trying to sell through images, don't forget to change the naming. 123456.jpg is wrong! Honza Kvasnička – Innovations and news on Czech and foreign e-shops Honzo's insights are among the best things we could hear this year.