Post by sakibkhan49 on Feb 24, 2024 22:31:23 GMT -5
At this point we have our database of users and we can start studying the type of strategy to use for each of the lists in which they have been included. The fundamental objective is that the contents of the email are of value for the user to whom they are sent and to monitor the various metrics. Email campaigns can have different objectives. Let's think, for example, of a clothing brand that deals with the beachwear sector, from costumes to accessories. We could create a campaign aimed at current offers on costumes, another aimed at accessories and another that keeps customers updated on the blog's fashion news. It is recommended to create a specific campaign already thinking about a target list.
After creating the list of contacts interested in beach accessories, we will create a Chinese UK Phone Number List campaign aimed at that list and so on. The newsletter After defining the main topics to be covered, these can be transformed into emails in the form of newsletters, with a specific cadence that allows the user to expect that type of email. In fact, the newsletter is an email service to which a user signs up because he is interested in that type of topic and, probably, also in the content that we have promised him. From the moment the campaign is sent, we will have data available relating to clicks, opening rates and bounce rates. Automation Another form of email marketing is automation. With automation it is possible to create paths that the user will experience when he carries out the "automation start action".
How? If we decide to create an automation to fill out a survey on the services offered by our company, we could set the automation to start every time the user is registered in a certain list. We insert the contact into the list and it will be "at the end" of the automated path we have created. We can set that once registered, he waits 2 hours, after which, he will receive an email invitation to fill out the survey. And so on. When contacts start interacting with the automation we will have the data to understand how and what they responded to the survey. The DEM Then we have DEMs, Direct Email Marketing, which are nothing more than promotional emails to carry out commercial activities, communicating offers, promotions and discount codes to profiled users.
After creating the list of contacts interested in beach accessories, we will create a Chinese UK Phone Number List campaign aimed at that list and so on. The newsletter After defining the main topics to be covered, these can be transformed into emails in the form of newsletters, with a specific cadence that allows the user to expect that type of email. In fact, the newsletter is an email service to which a user signs up because he is interested in that type of topic and, probably, also in the content that we have promised him. From the moment the campaign is sent, we will have data available relating to clicks, opening rates and bounce rates. Automation Another form of email marketing is automation. With automation it is possible to create paths that the user will experience when he carries out the "automation start action".
How? If we decide to create an automation to fill out a survey on the services offered by our company, we could set the automation to start every time the user is registered in a certain list. We insert the contact into the list and it will be "at the end" of the automated path we have created. We can set that once registered, he waits 2 hours, after which, he will receive an email invitation to fill out the survey. And so on. When contacts start interacting with the automation we will have the data to understand how and what they responded to the survey. The DEM Then we have DEMs, Direct Email Marketing, which are nothing more than promotional emails to carry out commercial activities, communicating offers, promotions and discount codes to profiled users.