Post by sakibkhan50 on Feb 26, 2024 22:32:02 GMT -5
World Pasta Day is celebrated on October 25th and on the occasion of the 25th edition we will analyze some of the most iconic advertisements that celebrate pasta . The first edition of World Pasta Day was celebrated in 1998 in Naples. This event was born with the aim of globally describing pasta as a good, healthy and accessible food, celebrating its history. It is a food that we Italians are now very used to in our daily lives, but it has a history that begins several millennia ago. In fact, the first traces of a food similar to pasta date back to 1000 BC, when agriculture was born. To date, almost 17 million tons of pasta are produced annually and Italians are without a doubt the top consumers in the world with 23 kilos each (source here ). Barilla: pasta as a representation of family Barilla is certainly a brand that needs little introduction. Over the years he has always created iconic campaigns thanks to which he has managed to establish himself as one of the leaders in this market. Its advertising journey began in 1905 when the sons of Pietro Barilla, the founder, began to make the oven a real brand. For example, it is thanks to them that today Barilla is characterized by the color blue or by being among the first brands to adopt cardboard packaging. In 1952 Enrico Carboni created the slogan " With Barilla pasta it's always Sunday " which earned him the Palme d'Or for advertising .
It was one of the few Italian companies to win it and in particular the first pasta producing company. Where there is Barilla there is home Certainly one of the most iconic advertisements that has remained in the collective imagination the most Ecuador Mobile Number List is the spot Where there's Barilla there's Home , which lasts 120 seconds. It begins by showing a man who, after arriving at the train station, heads home by car. For a good part of the commercial the viewer does not know who the man is or where he is going. Furthermore, it is not even possible to understand what product or company is being advertised until the man, entering this large farmhouse, finds a small table with many boxes of Barilla pasta on it. At this point he takes a box of spaghetti and hides it behind his back as he heads towards the living room. He finds his wife welcoming him in the company of other friends who greet him. The commercial ends with him biting into the box, causing his wife to laugh. The objective of these commercials, thanks also to a rethinking of the marketing department, was to associate with the idea of returning home and family . In fact, this commercial was followed by other similar ones that referred to the same concept.
It was a global campaign and this commercial was also broadcast abroad with the aim of showing how Italian families choose Barilla. Only the claims were changed based on the country, for example in America it was "The Choice of Italy". “Where there is Barilla there is home” is the final claim of this 1985 commercial. Barilla Bronze: Lady & The Tramp What scene could be more suitable to represent pasta than the kiss with spaghetti in Lady and the Tramp ? It is no coincidence that Barilla chose to recreate this scene, in a humanized version, to promote the Bronze pasta line and to celebrate the centenary of Disney . The commercial revisits the scene of the two lovers who go to Tony's restaurant where, in this case, the starred chef Davide Oldan decides to give him a single plate of spaghetti.
It was one of the few Italian companies to win it and in particular the first pasta producing company. Where there is Barilla there is home Certainly one of the most iconic advertisements that has remained in the collective imagination the most Ecuador Mobile Number List is the spot Where there's Barilla there's Home , which lasts 120 seconds. It begins by showing a man who, after arriving at the train station, heads home by car. For a good part of the commercial the viewer does not know who the man is or where he is going. Furthermore, it is not even possible to understand what product or company is being advertised until the man, entering this large farmhouse, finds a small table with many boxes of Barilla pasta on it. At this point he takes a box of spaghetti and hides it behind his back as he heads towards the living room. He finds his wife welcoming him in the company of other friends who greet him. The commercial ends with him biting into the box, causing his wife to laugh. The objective of these commercials, thanks also to a rethinking of the marketing department, was to associate with the idea of returning home and family . In fact, this commercial was followed by other similar ones that referred to the same concept.
It was a global campaign and this commercial was also broadcast abroad with the aim of showing how Italian families choose Barilla. Only the claims were changed based on the country, for example in America it was "The Choice of Italy". “Where there is Barilla there is home” is the final claim of this 1985 commercial. Barilla Bronze: Lady & The Tramp What scene could be more suitable to represent pasta than the kiss with spaghetti in Lady and the Tramp ? It is no coincidence that Barilla chose to recreate this scene, in a humanized version, to promote the Bronze pasta line and to celebrate the centenary of Disney . The commercial revisits the scene of the two lovers who go to Tony's restaurant where, in this case, the starred chef Davide Oldan decides to give him a single plate of spaghetti.