Post by account_disabled on Mar 4, 2024 22:37:33 GMT -5
Some experts maintain that odd numbers are more attractive because they are indefinite, because they leave something open and therefore arouse curiosity. Other research, however, maintains that the ideal numbers for persuasive copywriting are even numbers , in particular 5 and 10. The solution? Head! Much (or everything) depends on your target audience, your sector and also the topic you deal with. So, experiment and draw your own conclusions. 2. Express monetary values in numbers Expressing monetary values in numbers will help the reader to read the content .
Read below: two thousand six hundred and twenty-nine Brazil Phone Number euros; 2,629 euros. How long did it take you to read the first expression? And how much to understand the real and concrete value of the number expressed in words? However, how easy was it to read the monetary value written in numerical format? The more time and effort you ask your readers to make you understand, the less willing they will be to listen to you. The more time and effort you ask your readers to make you understand, the less willing they will be to listen to you. 3. Use percentages for bad news, opt for numbers to give emphasis The percentage expresses a vague concept, which is not well defined, unlike a figure, which is clear and precise.
This is why a good Copywriter knows to use percentages to divert attention from bad news and to use numbers to give value to important information. I'll give you an example? Compare these two expressions: 9 out of 10 specialists recommend using a paraben-free moisturizer; 90% of specialists recommend using a paraben-free moisturizer. Which of the two sentences makes the copywriting more effective and the message more incisive? The one that best expresses the value of the news, the first. And now I'll give you another example. Compare these two expressions: 1% of emails do not reach their destination; one e-mail out of every hundred does not reach its destination.
Read below: two thousand six hundred and twenty-nine Brazil Phone Number euros; 2,629 euros. How long did it take you to read the first expression? And how much to understand the real and concrete value of the number expressed in words? However, how easy was it to read the monetary value written in numerical format? The more time and effort you ask your readers to make you understand, the less willing they will be to listen to you. The more time and effort you ask your readers to make you understand, the less willing they will be to listen to you. 3. Use percentages for bad news, opt for numbers to give emphasis The percentage expresses a vague concept, which is not well defined, unlike a figure, which is clear and precise.
This is why a good Copywriter knows to use percentages to divert attention from bad news and to use numbers to give value to important information. I'll give you an example? Compare these two expressions: 9 out of 10 specialists recommend using a paraben-free moisturizer; 90% of specialists recommend using a paraben-free moisturizer. Which of the two sentences makes the copywriting more effective and the message more incisive? The one that best expresses the value of the news, the first. And now I'll give you another example. Compare these two expressions: 1% of emails do not reach their destination; one e-mail out of every hundred does not reach its destination.