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Post by account_disabled on Mar 10, 2024 0:37:23 GMT -5
Additionally, using schwa does not negatively impact the indexing of your content. However, it can negatively impact your SEO , as Google looks at the search volume of words. To get around the problem. In these cases, you can use a periphrasis, or turn of phrase (oops ): "Welcome to Trusted Shops" becomes " Welcome to Trusted Shops" “Are you ready to move on?” becomes " Do you want to move on?" "Have you already subscribed to our newsletter?" becomes " Do you want to receive all updates via our newsletter? " Use collective terms . The customers become the clientele The users becomes the user Doubling He opts for UAE Phone Number a symmetrical use of gender. the split into masculine and feminine. Consumers Me and the customers In any case, choose the option that best suits your needs at the moment, also because there is not yet a universal solution. Here you can find the European Parliament guidelines which summarize the most important points for a non-sexist use of the language . 2. Use images that reflect diversity values Make sure. The images or graphics you use in your communications campaigns contain photos of people from different backgrounds, whether it's social media, your website or your emails. For example, Tommy Hilfiger has communicated these values in its marketing campaign, and reflects them in its communication channels. In this image, people of different ages and ethnicities are represented, in wheelchairs and with prosthetic limbs. Disability-tommy-hilfiger-1Source: Mark etinginsider Another example is River Island's #LabelsAreForClothes campaign , which features curvy models, those with Down syndrome and those in wheelchairs.
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